ADVERTISE WITH THE STA
Advertising creates awareness and brand loyaltyAdvertise to our Members, Affiliates and Site Visitors
Advertising can be one of the most vital aspects of any business.
When consumers feel connected, they are likely to frequent your business.
Some businesses question whether investing in an advertising budget will be worth it. The richest companies in the world always advertise.
Companies and brands such as Coca-Cola, McDonald’s, Tide and BMW all still advertise. Why? We are all well aware they exist.
BMW doesn’t expect somebody to see one of their ads and go buy a car from them.
Most of their advertising is actually focused on people who recently bought a BMW. Preventing buyer’s regret. Helping them remember why they spent more with them than buying another brand for less.
It pushes them from a buyer into a brand-loyal fan.
It also enhances brand value in general. This is critical when establishing how much your brand is worth financially.
Advertising with the STA
Have you banner ad placed on the Saskatchewan Trucking Association website. There are 2 locations to advertise.
The HEADER and the FOOTER of the pages. See the image to the right.
What does it cost to Advertise with the STA?
We have different pricing for the ads. The pricing is structured for Saskatchewan Trucking Association Members and Non-Members.
Pricing is also broken down by length of contract and separate pricing for both the Header and Footer locations.
The image below indicates the ad placement.
Click to enlarge.
Banner Ad Pricing
Review the pricing below for ads on our site. There is pricing for both STA Members and Non-Members. All prices are in Canadian Funds and are subject to 5% GST.
To book space for an ad, please complete our booking form.
What Size are the Ads?
If you want to design your own ad, the size is 728 pixels wide by 90 pixels tall.
Do you require help designing an ad? We can help. Just let us know in the booking form and we will contact you.
Who will see my ad?
Our audience is constantly growing. To review the statistics from the last 6 months of our site visitors and our audience on social media, download our PDF.
STA Member Pricing
HEADER BANNER- 3 Months | $350
- 6 Months | $500
- 12 Months | $750
Non-Member Pricing
HEADER BANNER- 3 Months | $500
- 6 Months | $700
- 12 Months | $1050
STA Member Pricing
FOOTER BANNER- 3 Months | $170
- 6 Months | $255
- 12 Months | $400
Non-Member Pricing
FOOTER BANNER- 3 Months | $250
- 6 Months | $355
- 12 Months | $560
TOP 10 REASONS TO ADVERTISE
Advertising helps expand the reach to potentially new customers. It also helps dramatically to advertise to your ideal client demographic.
Advertising allows companies to target their customers. Form a lasting connection with them. It instills a sense of familiarity and trust within the consumer. Ensuring that they remain loyal to your business.
Advertising tells your consumers and your competitors. You are open and ready for business. Dynamic and positive advertising can entice consumers to your business. Regardless of the economy and competition.
With all the choices consumers are able to make. Many once loyal consumers have strayed from previous businesses. In search of other options.
Advertising reminds your consumers why they chose your business in the first place. Why they should continue to choose you in the future
Not every consumer is going to need your business’s product today. But every day there will always be a new consumer ready to buy. Advertising makes sure that the consumer knows that when they are in need. Your business will be there to help them.
A continuous amount of consumers visiting your business is the first step. The first step to increase your sales. The more consumers you have, the more business you will have. Advertising creates business now and in the future.
When a new product or event is ready to launch. Advertising allows your consumer to be informed and aware of the details. Advertising does the work for your consumer. As opposed to forcing your consumer to hunt down the information.
Many consumers are more likely to visit a business after viewing an advertisement. More consumers mean more sales and more business for you.
The market is always changing and new consumers are moving in and out of your area. New consumers mean a new target audience that your advertisements will reach. Advertising shows consumers that are new to the market. That your business is the top of the line and the one that they want to visit.
There are only so many consumers in the market that are willing to buy your product at any given time. Advertising helps businesses stay ahead of the game while competing with other businesses. Advertising is how you convince the consumer that you are the one they should choose.
With so many options available to consumers. Oftentimes they will want to shop around and compare different products. Advertising ensures that your company is always at the front of a consumer’s mind. Reminding them why they should choose you.
What it comes down to is; Advertising works. Advertising attracts customers to your business and increases your sales. When consumers see strong and positive advertisements. They are more willing to buy and ready to choose your business. Invest in advertising for your business and you will watch it grow and succeed.
The Saskatchewan Trucking Association is the leader and voice for truck transport in the province of Saskatchewan. As proactive trusted advisors, the STA is a knowledgeable membership association that represents the collective interests of the truck transport industry through authentic advocacy and education.
